The Journey

Together for 20 years and collaborators in business for 10, Gregorio Ruggeri & Craig Longhurst moved to New York 5 years ago with a dream. Perfecting the fine art of aesthetics has always been something that has, and still is, a constant mantra for them both.

Longhurst studied Interior Design and Architecture at RMIT in Melbourne, one of Australia’s finest design college. He later went on to open a Diner called ‘Soda Sisters’ that became an iconic Melbourne hot spot for Society gals and guys as well as being used for TV & Film shoots. Later Longhurst moved to Hong Kong as the Sales and Marketing Director for Herman Miller Asia Pacific. Moving back to Sydney, some years later to pursue a role with Wilkahn then Unifor. It was then that Craig met Gregorio.

Gregorio Ruggeri began his trek to the top as an assistant in his mother’s salon at the impressionable age of 13. By the time he turned 15, Ruggeri was apprenticing at an upscale salon in Sydney’s chic Paddington neighborhood. Within only a few years, Ruggeri was a full-time hairstylist, and also trained as a makeup artist, going on to do hair and makeup regularly for Yves Saint Laurent, Louis Vuitton, and Gucci.


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